Find the right audience, understand what keeps players engaged and decide what to build next. We bring the research, testing and growth expertise to support those decisions.
From first playable
to every next chapter.
Find the fun.
Core loop · Market researchTest the potential.
Audience · Early signalsImprove what matters.
Gameplay · IterationBring it to players.
Creative · User acquisitionKeep making it better.
Updates · Gameplay analyticsWe work alongside your developers to turn uncertainty into research, tests and concrete decisions. The responsibilities and deliverables are agreed for each project.
We break down competitors, audience expectations and comparable gameplay loops. We look for a clear product angle and decide which assumptions need testing.
A sharper direction before you commit more development time.
We help define the first playable, test creative concepts and plan an initial audience test. We review acquisition signals alongside early retention and gameplay behaviour.
Evidence for the next decision, with clear questions for the next build.
We work through onboarding, level completion, difficulty spikes, progression and feature usage. We turn findings into hypotheses and a prioritised update plan.
A concrete backlog grounded in how people actually play.
We coordinate campaign planning, creative production, testing and optimisation. We connect marketing feedback with product changes and launch readiness.
Less coordination across fragmented marketing work, and more focus for your development team.
We review gameplay and commercial performance together, generate ideas for updates and events, and evaluate features after release. We examine retention, the economy, ad placements and purchase behaviour.
A purposeful update cycle with priorities and measurable hypotheses.
UA and revenue explain part of the picture. Gameplay analytics helps us understand the experience behind those numbers.
You can work with Lumonta on individual services without entering a full publishing partnership. We agree the scope, deliverables, milestones and commercial terms before starting.
Prototypes, gameplay features, integrations and production support for a defined brief.
Research into competing games, audience expectations, product positioning and opportunities.
Game reviews, feature ideas, hypothesis generation and roadmap prioritisation.
Event planning, onboarding and level funnels, progression, retention and feature analysis.
Campaign strategy, initial tests, ongoing management and performance optimisation.
Concepts, scripts, video ads, playable ads and creative testing variations.
Economy reviews, purchase funnels, ad placements and monetisation experiments.
Update roadmaps, events, experiments and post-release feature evaluation.
Tell us about your game, your team and the challenge you want to solve.
A shared understanding of your goals.Study the market and competitors, review the build and analyse available product and acquisition data together.
Questions to answer and priorities to test.Define the scope, responsibilities, milestones and commercial terms.
A clear proposal before work begins.Deliver the work, review the results and decide the next step.
Progress you can discuss and act on.Yes. Share your core gameplay, the current build or a short video, and what you want to learn from the first test.
Yes. Tell us where you are seeing friction: player retention, gameplay, acquisition, creative production, monetisation or the update cycle.
Share the genre, target audience and your team’s capacity. We assess each project in context and discuss whether we can give it the attention it needs.
Yes. Work for hire can cover individual services listed above. We agree on a defined brief rather than requiring a full publishing arrangement.
Start with a non-confidential overview. If an NDA is needed before sharing more, mention it in your first email so we can discuss it.
Together, before work starts. Scope, milestones, budgets, decision-making, rights and commercial terms belong in the project agreement; they are not fixed by this website.
Tell us about your game, the stage you’re at and the support that would make a difference.
Start a conversation